# Ailuri

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 1208690
- Developer: Vivink Studios
- Released: 2025 · Genre: Adventure · List price: $14.99
- Deal grade: D (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $486 to $729 per month (mid $607)
- Opportunity score: $759/month at x1.25 dormancy multiplier
- Est. lifetime owners: 896 · Est. lifetime net revenue: $4.5k
- Review sentiment: 58% positive across 43 reviews (28 from Steam purchases)
- Review velocity: 4.8 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 4 months ago
- Last build shipped 4 months ago
- Store page localized in only 1 language(s)
- Last discounted 8 months ago, 3 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $1.1k |
| After VAT / sales tax (-13% blended) | $959 |
| After refunds (-9.5% median) | $868 |
| Net to developer (after Steam 30%) | $607 |

## Monthly review counts, oldest to newest (6 months)

23, 1, 1, 1, 2, 1

## Missed seasonal-sale revenue (modeled)

Skipped 2 Steam seasonal sale window(s) in the last 6 months. Running a -50% discount in those windows is modeled at +$188 net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Markets by review language

- english: 86% (game NOT localized in this language)
- koreana: 4% (game NOT localized in this language)
- schinese: 11% (game NOT localized in this language)

Localization gap: 100% of measured reviews are written in languages the game does not support (top: english). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/1208690
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.