# Thrive: Heavy Lies The Crown

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 1245250
- Developer: Zugalu Entertainment
- Publisher: PlaySide
- Released: 2025 · Genre: Action · List price: $27.99
- Deal grade: D (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $720 to $1.1k per month (mid $899)
- Opportunity score: $899/month at x1.00 dormancy multiplier
- Est. lifetime owners: 11.8k · Est. lifetime net revenue: $111.1k
- Review sentiment: 59% positive across 452 reviews (370 from Steam purchases)
- Review velocity: 3.8 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 9 months ago
- Last build shipped 9 months ago
- Last discounted 0 months ago, 8 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $1.6k |
| After VAT / sales tax (-13% blended) | $1.4k |
| After refunds (-9.5% median) | $1.3k |
| Net to developer (after Steam 30%) | $899 |

## Monthly review counts, oldest to newest (21 months)

130, 18, 19, 6, 12, 13, 2, 102, 22, 13, 11, 7, 6, 6, 6, 5, 1, 6, 5, 3, 3

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/1245250
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.