# Pronty

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 1286280
- Developer: 18Light Game Ltd.
- Released: 2021 · Genre: Action · List price: $17.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $1.0k to $1.5k per month (mid $1.3k)
- Opportunity score: $2.5k/month at x1.90 dormancy multiplier
- Est. lifetime owners: 34.2k · Est. lifetime net revenue: $153.4k
- Review sentiment: 91% positive across 1307 reviews (1069 from Steam purchases)
- Review velocity: 11.5 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 3.0 years
- Studio active elsewhere (3 titles tracked), so this one may welcome a partner
- Last build shipped 29 months ago
- Last discounted 1 months ago, 7 sales in the last 12 months
- Proven demand elasticity: x1.6 review velocity during past deep sales

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $2.3k |
| After VAT / sales tax (-13% blended) | $2.0k |
| After refunds (-9.5% median) | $1.8k |
| Net to developer (after Steam 30%) | $1.3k |

## Monthly review counts, oldest to newest (24 months)

19, 14, 13, 9, 23, 22, 7, 10, 5, 10, 13, 24, 25, 5, 8, 7, 10, 10, 8, 18, 3, 21, 8, 11

## Estimated acquisition range

$31.0k to $61.9k (2-4x the trailing net annuity of $15.5k/year). Same error range applies.

## Analyst notes (AI-assisted)

Pronty is a 2D metroidvania with hand-drawn art and a dinosaur companion mechanic, built for accessible exploration and boss combat.

Pronty earned $153k lifetime on 34k units across three years, settling into $1,290/mo residual revenue with 91% positive reviews and consistent monthly engagement (11.5 reviews/mo). The title shows no signs of catastrophic decline, yet remains invisible to mainstream discovery; it's a textbook case of a well-executed indie game that underperformed distribution rather than design. For a publisher seeking catalog depth in the metroidvania space, or a studio ready to fund a sequel or expanded port strategy (console, mobile, China), this is proven creative IP with authentic player affection and room for market capture.

- Most realistic play: publishing
- Risk (market): Metroidvania saturation and algorithmic invisibility on Steam mean reaching new players is harder than retention; paid user acquisition cost may exceed $5-8/user.
- Risk (tech): Developer has posted nothing in 35 months; ability to patch, port or support live updates unknown.
- Risk (other): Studio status 'fading' with only two titles shipped suggests resource constraints or disengagement; ownership and rights clarity required before commitment.

What players are asking for:
- Console ports (Switch, PlayStation) to reach non-PC players
- Quality-of-life polish (noted minor rough edges in reviews)
- Sequel or expansion to justify 20-hour engagement baseline

Suggested first moves:
1. Audit IP ownership and developer relationship status; confirm rights transfer feasibility and identify any roadblocks (co-founders, publisher contracts).
2. Validate console and regional demand: request Steam demographic/geographic data, survey existing community on port priority (Switch vs. PS5 vs. mobile).
3. Model sequel economics: at $1,290/mo, a 3-year console marketing push + $200-300k sequel investment could 3x installed base if metroidvania demand holds and paid UA is tuned to underserved platforms.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/1286280
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.