# YOU and ME and HER: A Love Story

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 1293820
- Developer: Nitroplus
- Publisher: JAST
- Released: 2020 · Genre: Adventure · List price: $29.99
- Deal grade: A (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $13.5k to $20.3k per month (mid $16.9k)
- Opportunity score: $31.3k/month at x1.85 dormancy multiplier
- Est. lifetime owners: 177.8k · Est. lifetime net revenue: $1.1M
- Review sentiment: 95% positive across 6953 reviews (5927 from Steam purchases)
- Review velocity: 104.8 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 17 months
- Studio quiet across its whole catalog
- Last build shipped 4.8 years ago
- Store page localized in only 2 language(s)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $30.7k |
| After VAT / sales tax (-13% blended) | $26.7k |
| After refunds (-9.5% median) | $24.1k |
| Net to developer (after Steam 30%) | $16.9k |

## Monthly review counts, oldest to newest (24 months)

80, 58, 46, 44, 150, 254, 144, 299, 110, 81, 87, 137, 90, 55, 98, 59, 116, 128, 109, 107, 67, 107, 78, 161

## Estimated acquisition range

$405.5k to $810.9k (2-4x the trailing net annuity of $202.7k/year). Same error range applies.

## Markets by review language

- koreana: 1% (game NOT localized in this language)
- russian: 5% (game NOT localized in this language)
- spanish: 3% (game NOT localized in this language)
- schinese: 51%
- brazilian: 1% (game NOT localized in this language)
- french: 1% (game NOT localized in this language)
- german: 1% (game NOT localized in this language)
- english: 37%
- japanese: 0% (game NOT localized in this language)

Localization gap: 11% of measured reviews are written in languages the game does not support (top: russian). Localizing is likely immediate market expansion.

## Analyst notes (AI-assisted)

A 2020 psychological visual novel by Nitroplus that deconstructs dating-sim tropes through unreliable narration and branching meta-narrative, marketed as spiritual successor to Doki Doki Literature Club.

YOU and ME and HER has generated $1.15M lifetime on 178K units with 95% positive reviews and 105 reviews/month sustained over 58 months, indicating durable word-of-mouth appeal in a niche but passionate segment. The game sits dormant at full price ($30) with no developer updates in 17 months and minimal discounting, despite strong community demand for technical fixes (notably a patch) and localization expansion. For publishers seeking catalog depth in narrative-driven indie or for revival-focused acquirers, this title represents proven organic demand that has never received coordinated marketing or platform optimization.

- Most realistic play: revival
- Risk (tech): Multiple reviews cite a required patch for full experience; current version may have unfixed technical debt or missing content that depresses conversion and review velocity.
- Risk (market): Visual novel genre remains niche on Steam; audience skews toward enthusiast communities with low mainstream crossover, limiting ceiling for aggressive pricing or marketing campaigns.
- Risk (other): Studio status flagged as 'fading' with only 3 titles in portfolio and no dev communication in 17 months; acquisition or partnership may require rebuilding producer relationships or licensing the IP outright from publisher JAST.

What players are asking for:
- Complete/patch the base game experience (multiple references to required patches or missing content)
- Russian and Chinese language support (11% localization gap, Russian top unmet language; 2854 Simplified Chinese reviews signal demand)
- Soundtrack release or availability (multiple mentions of 'PEAK' music)

Suggested first moves:
1. Audit the current Steam depot against player patch references; bundle or integrate missing content into base game and re-release as 'Complete Edition' to reset discoverability and remove friction.
2. Commission Russian and Simplified Chinese localization (11% loc gap + 2854 SC reviews + 262 RU reviews = 3100+ organic demand signals) and run modest seasonal campaign in those regions.
3. Engage JAST and Nitroplus on co-marketing: retrospective developer interview, modding tools, or anniversary bundle with other Nitroplus titles to reignite velocity and press coverage in visual-novel communities.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/1293820
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.