# Milk inside a bag of milk inside a bag of milk

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 1392820
- Developer: Nikita Kryukov
- Publisher: Nikita Igorevich Studio
- Released: 2020 · Genre: Adventure · List price: $1.49
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $2.1k to $3.2k per month (mid $2.6k)
- Opportunity score: $3.5k/month at x1.35 dormancy multiplier
- Est. lifetime owners: 950.2k · Est. lifetime net revenue: $304.3k
- Review sentiment: 96% positive across 34209 reviews (31673 from Steam purchases)
- Review velocity: 328.3 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 19 months
- Studio quiet across its whole catalog
- Last build shipped 17 months ago
- Last discounted 1 months ago, 6 sales in the last 12 months
- Proven demand elasticity: x1.7 review velocity during past deep sales

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $4.8k |
| After VAT / sales tax (-13% blended) | $4.2k |
| After refunds (-9.5% median) | $3.8k |
| Net to developer (after Steam 30%) | $2.6k |

## Monthly review counts, oldest to newest (24 months)

538, 260, 268, 410, 622, 539, 273, 941, 451, 419, 446, 584, 378, 275, 408, 379, 388, 462, 251, 267, 242, 318, 471, 421

## Estimated acquisition range

$63.1k to $126.2k (2-4x the trailing net annuity of $31.5k/year). Same error range applies.

## Analyst notes (AI-assisted)

A 1–2 hour psychological narrative game where you guide a mentally ill girl through a simple errand, using art, sound design, and player choice to convey dissociation and anxiety.

This $1.49 indie carries a 96% positive rating, ~950k lifetime units, and still generates $2.6k/mo residual despite zero marketing for 19 months. The developer is inactive but the community returns organically; players describe it as a therapeutic touchstone on mental health representation. For a publisher or platform curator, the title is a low-risk, high-credibility acquisition that could anchor a mental-health-themed collection or serve as a bundle anchor, especially if bundled with its thematic sibling 'The Outside Outside.'

- Most realistic play: acquisition
- Risk (market): Genre is narrative-driven, audio-visual experience rather than mechanical game; audience is narrow and genre-fatigued buyers may not convert.
- Risk (other): Developer has been silent for 19 months and studio status is 'fading'; no active development roadmap or sequel signaling exists.
- Risk (tech): Unknown engine/asset pipeline; any revival or port to consoles or new platforms would require full reconstruction.

What players are asking for:
- Sequel or spiritual follow-up (players mention 'The Outside Outside' as comparable but separate)
- Expanded soundtrack release or OST availability
- Console ports (Switch, PlayStation) for accessibility

Suggested first moves:
1. Verify ownership and IP clearance with Nikita Igorevich Studio directly; confirm willingness to sell or license catalog given studio inactivity.
2. Analyze bundling potential: pair with 'The Outside Outside' and 2–3 other low-price narrative/art games to create mental-health-themed collection or Humble Bundle title.
3. Assess console port viability (budget, runtime); prioritize Switch given its indie curation audience and mental-health-game discourse.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/1392820
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.