# Chicken Hill

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 1422650
- Developer: 梗立游戏
- Released: 2025 · Genre: Adventure · List price: $2.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $1.9k to $2.9k per month (mid $2.4k)
- Opportunity score: $3.2k/month at x1.30 dormancy multiplier
- Est. lifetime owners: 35.1k · Est. lifetime net revenue: $35.2k
- Review sentiment: 99% positive across 1149 reviews (1097 from Steam purchases)
- Review velocity: 97.2 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 3 months ago
- Last build shipped 18 months ago
- Store page localized in only 1 language(s)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $4.4k |
| After VAT / sales tax (-13% blended) | $3.8k |
| After refunds (-9.5% median) | $3.5k |
| Net to developer (after Steam 30%) | $2.4k |

## Monthly review counts, oldest to newest (19 months)

219, 50, 37, 20, 12, 9, 11, 8, 21, 21, 41, 23, 57, 89, 212, 131, 39, 48, 64

## Estimated acquisition range

$58.5k to $116.9k (2-4x the trailing net annuity of $29.2k/year). Same error range applies.

## Analyst notes (AI-assisted)

A casual adventure game from Chinese indie studio 梗立游戏 with exceptionally high user sentiment (99.4% positive) and steady monthly engagement despite minimal marketing.

Chicken Hill is a quiet performer: $35k lifetime revenue across ~35k units, but it's generating $2.4k/mo in residual income with 97 reviews/month and zero sales_12m volatility, suggesting organic word-of-mouth durability. The 99% positive rate and continued review velocity despite a single-title studio and 18-month age indicate genuine player attachment. Best fit for a publisher seeking low-risk catalog expansion in underserved casual/adventure segments, or for a larger studio considering a micro-acquisition to test emerging-market indie distribution channels.

- Most realistic play: publishing
- Risk (market): Mainstream discovery is low; at $2.99 base price with 52% current discount, margin sensitivity and price elasticity (-1) mean aggressive bundling or localization could backfire.
- Risk (other): Single-title studio with 3 months since last dev communication; no visibility into capacity for post-acquisition support, content updates, or platform expansion beyond Steam.
- Risk (tech): Only 1 language tracked and Chinese-language UI/store presence suggest limited localization effort; international growth potential may require new translation and marketing investment.

Suggested first moves:
1. Request full review database (Chinese reviews on Chicken Hill likely outnumber English sample) to map regional demand, feature requests, and churn signals.
2. Verify studio capacity and IP ownership status via direct outreach; confirm whether 3-month dev silence reflects bandwidth constraints or successful post-launch maintenance mode.
3. Model localization ROI: test English + 1-2 secondary language rollout on existing playerbase to project addressable-market expansion before committing to acquisition.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/1422650
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.