# Haydee 2

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 1444650
- Developer: Haydee Interactive
- Released: 2020 · Genre: Action · List price: $24.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $1.3k to $1.9k per month (mid $1.6k)
- Opportunity score: $2.9k/month at x1.85 dormancy multiplier
- Est. lifetime owners: 49.4k · Est. lifetime net revenue: $265.2k
- Review sentiment: 88% positive across 1756 reviews (1646 from Steam purchases)
- Review velocity: 11.7 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 19 months
- Studio quiet across its whole catalog
- Last build shipped 3.2 years ago

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $2.8k |
| After VAT / sales tax (-13% blended) | $2.5k |
| After refunds (-9.5% median) | $2.2k |
| Net to developer (after Steam 30%) | $1.6k |

## Monthly review counts, oldest to newest (24 months)

14, 20, 12, 10, 21, 13, 33, 35, 21, 15, 7, 19, 19, 5, 11, 19, 15, 12, 6, 25, 7, 11, 7, 14

## Estimated acquisition range

$37.6k to $75.2k (2-4x the trailing net annuity of $18.8k/year). Same error range applies.

## Analyst notes (AI-assisted)

Haydee 2 is a third-person action game with puzzle-platformer elements and a distinctive protagonist design that has quietly maintained a modest revenue stream since 2020.

The title generates roughly $1.6k/mo in residual revenue on a $25 asking price with 88% positive sentiment, but shows signs of developer fatigue, with the studio having posted no updates in 18 months. The extremely thin review corpus (12 reviews/mo on 50k lifetime units) and zero sales velocity over the past year suggest the community is either small and satisfied or mostly inactive. For a publisher or licensor, there's a clean IP play here if the studio has become unresponsive; for a revival campaign, the positive sentiment baseline is high enough to justify modest marketing spend on a new launch or port.

- Most realistic play: watch
- Risk (other): Studio status is 'fading' with no developer communication in 18 months; IP ownership and contract terms need immediate verification.
- Risk (market): Zero sales in the past 12 months and minimal monthly review velocity (12 reviews/mo) indicate a dormant player base despite positive sentiment.
- Risk (tech): Build is nearly 4 years old with no patch history recorded; engine compatibility and platform support (console ports, etc.) unknown.

Suggested first moves:
1. Conduct IP ownership audit and contact Haydee Interactive directly to establish developer status and contractual freedom-to-operate for any revival or publishing deal.
2. Pull full review corpus to identify clustering around specific pain points (engine, performance, balance, DLC expectations) that a lightweight update could address.
3. Model a minimal console port (Switch or PlayStation) or regional marketing push in CIS markets (given Cyrillic review presence) to test whether the dormancy is supply-side or demand-side.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/1444650
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.