# At Dead Of Night

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 1450830
- Developer: Baggy Cat Ltd.
- Released: 2020 · Genre: Action · List price: $15.99
- Deal grade: A (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $2.8k to $4.2k per month (mid $3.5k)
- Opportunity score: $6.7k/month at x1.90 dormancy multiplier
- Est. lifetime owners: 97.8k · Est. lifetime net revenue: $336.1k
- Review sentiment: 94% positive across 3550 reviews (3260 from Steam purchases)
- Review velocity: 40.8 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 2.2 years
- Studio quiet across its whole catalog
- Last build shipped 26 months ago

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $6.4k |
| After VAT / sales tax (-13% blended) | $5.5k |
| After refunds (-9.5% median) | $5.0k |
| Net to developer (after Steam 30%) | $3.5k |

## Monthly review counts, oldest to newest (24 months)

45, 31, 45, 41, 41, 42, 48, 38, 37, 44, 46, 75, 39, 34, 46, 47, 53, 70, 38, 40, 33, 43, 30, 61

## Estimated acquisition range

$84.2k to $168.4k (2-4x the trailing net annuity of $42.1k/year). Same error range applies.

## Analyst notes (AI-assisted)

A live-action horror chase game where you evade a relentless antagonist (Jimmy) through a mysterious narrative structure.

At Dead of Night remains quietly profitable at $3.5k/mo residual with exceptional community sentiment (93.9% positive) and 41 reviews/mo, despite zero publisher marketing and no dev activity for 26 months. The game's distinctive live-action format and devoted fanbase create acquisition value for horror-focused publishers seeking catalog depth, though the title's niche mechanics and motion-sickness accessibility issues limit mainstream appeal. A sequel is the top player ask; consider revival publishing with modest marketing spend to validate continued demand.

- Most realistic play: publishing
- Risk (tech): Multiple players report motion sickness from camera work; accessibility barrier may cap addressable market and invite refund friction.
- Risk (market): Live-action FMV + chase mechanics is narrow subgenre; heavy reliance on novelty may not sustain long-term engagement beyond core horror enthusiasts.
- Risk (other): Developer (Baggy Cat Ltd.) is fading with only 2 titles in catalog and 26 months of inactivity; sequel execution risk is material.

What players are asking for:
- Sequel or continuation (mentioned in 4+ reviews)
- Live-action aesthetic retained in future entries
- Antagonist 'Jimmy' character expanded or repeated
- More horror titles in same FMV/chase format

Suggested first moves:
1. Audit motion-sickness complaints and camera implementation; minor UX fix could unlock refund recovery and positive PR.
2. Contact Baggy Cat Ltd. to assess sequel viability, development bandwidth, and IP ownership; if defunct, explore rights acquisition for revival publishing.
3. Run a soft marketing push (YouTube horror gaming channels, Twitch streamers) targeting existing fanbase + FMV/horror adjacent audiences; measure WoW and conversion at $15.99 price point.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/1450830
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.