# Holy Whore Emily

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 1528540
- Developer: Asami
- Publisher: Playmeow
- Released: 2025 · Genre: Casual · List price: $11.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $255 to $382 per month (mid $318)
- Opportunity score: $414/month at x1.30 dormancy multiplier
- Est. lifetime owners: 5.7k · Est. lifetime net revenue: $22.9k
- Review sentiment: 79% positive across 213 reviews (178 from Steam purchases)
- Review velocity: 3.2 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 6 months ago
- Last build shipped 19 months ago

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $578 |
| After VAT / sales tax (-13% blended) | $503 |
| After refunds (-9.5% median) | $455 |
| Net to developer (after Steam 30%) | $318 |

## Monthly review counts, oldest to newest (17 months)

94, 27, 6, 5, 5, 1, 3, 5, 8, 6, 5, 1, 4, 2, 3, 4, 5

## Estimated acquisition range

$7.6k to $15.3k (2-4x the trailing net annuity of $3.8k/year). Same error range applies.

## Markets by review language

- japanese: 3%
- schinese: 68% (game NOT localized in this language)
- french: 1% (game NOT localized in this language)
- english: 17%
- koreana: 5% (game NOT localized in this language)
- russian: 6%

Localization gap: 74% of measured reviews are written in languages the game does not support (top: schinese). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/1528540
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.