# No Fair Play

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 1771180
- Developer: Self MADev
- Released: 2023 · Genre: Action · List price: $2.99
- Deal grade: C (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $52 to $78 per month (mid $65)
- Opportunity score: $108/month at x1.65 dormancy multiplier
- Est. lifetime owners: 14.3k · Est. lifetime net revenue: $10.7k
- Review sentiment: 91% positive across 532 reviews (447 from Steam purchases)
- Review velocity: 3.5 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 24 months
- Studio quiet across its whole catalog
- Last build shipped 23 months ago
- Last discounted 1 months ago, 3 sales in the last 12 months
- Proven demand elasticity: x2.0 review velocity during past deep sales

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $118 |
| After VAT / sales tax (-13% blended) | $103 |
| After refunds (-9.5% median) | $93 |
| Net to developer (after Steam 30%) | $65 |

## Monthly review counts, oldest to newest (24 months)

18, 17, 13, 20, 16, 10, 17, 12, 10, 13, 16, 10, 16, 8, 3, 6, 3, 8, 5, 5, 3, 2, 2, 4

## Missed seasonal-sale revenue (modeled)

Skipped 11 Steam seasonal sale window(s) in the last 24 months. Running a -50% discount in those windows is modeled at +$10 net in total, assuming a unit uplift of x2.0 taken from this game's own sale history. Same ±30-50% error range applies.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/1771180
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.