# Tru Or Die

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 1782670
- Developer: Tru Hunnit
- Publisher: Tru Or Die Inc
- Released: 2023 · Genre: Action · List price: $9.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $141 to $212 per month (mid $176)
- Opportunity score: $335/month at x1.90 dormancy multiplier
- Est. lifetime owners: 10.8k · Est. lifetime net revenue: $26.8k
- Review sentiment: 52% positive across 399 reviews (336 from Steam purchases)
- Review velocity: 2.8 reviews/month (6-month average)

## Why it's flagged

- No developer announcement on record, ever
- Studio quiet across its whole catalog
- Last build shipped 31 months ago
- Store page localized in only 1 language(s)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $320 |
| After VAT / sales tax (-13% blended) | $279 |
| After refunds (-9.5% median) | $252 |
| Net to developer (after Steam 30%) | $176 |

## Monthly review counts, oldest to newest (24 months)

16, 8, 9, 11, 11, 5, 8, 5, 11, 6, 10, 15, 6, 6, 4, 6, 2, 1, 4, 2, 4, 5, 1, 1

## Estimated acquisition range

$4.2k to $8.5k (2-4x the trailing net annuity of $2.1k/year). Same error range applies.

## Markets by review language

- english: 94% (game NOT localized in this language)
- russian: 1% (game NOT localized in this language)
- spanish: 1% (game NOT localized in this language)
- brazilian: 1% (game NOT localized in this language)
- french: 2% (game NOT localized in this language)
- german: 2% (game NOT localized in this language)

Localization gap: 100% of measured reviews are written in languages the game does not support (top: english). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/1782670
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.