# Once Upon A Puppet

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 1904880
- Developer: Flatter Than Earth
- Publisher: Daedalic Entertainment
- Released: 2025 · Genre: Adventure · List price: $24.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $838 to $1.3k per month (mid $1.0k)
- Opportunity score: $1.4k/month at x1.35 dormancy multiplier
- Est. lifetime owners: 2.8k · Est. lifetime net revenue: $23.9k
- Review sentiment: 89% positive across 139 reviews (89 from Steam purchases)
- Review velocity: 5.0 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 13 months
- Studio quiet across its whole catalog
- Last build shipped 13 months ago
- Last discounted 1 months ago, 11 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $1.9k |
| After VAT / sales tax (-13% blended) | $1.7k |
| After refunds (-9.5% median) | $1.5k |
| Net to developer (after Steam 30%) | $1.0k |

## Monthly review counts, oldest to newest (16 months)

20, 7, 6, 6, 0, 0, 4, 4, 6, 6, 2, 8, 5, 8, 4, 3

## Estimated acquisition range

$25.1k to $50.3k (2-4x the trailing net annuity of $12.6k/year). Same error range applies.

## Markets by review language

- russian: 20%
- spanish: 1%
- japanese: 2%
- schinese: 16%
- german: 12%
- english: 47%
- koreana: 1%

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/1904880
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.