# Haunted House Renovator

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 1917850
- Developer: Image Power S.A.
- Publisher: PlayWay S.A.
- Released: 2025 · Genre: Adventure · List price: $19.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $648 to $972 per month (mid $810)
- Opportunity score: $1.1k/month at x1.35 dormancy multiplier
- Est. lifetime owners: 6.2k · Est. lifetime net revenue: $41.4k
- Review sentiment: 47% positive across 220 reviews (193 from Steam purchases)
- Review velocity: 4.8 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 12 months
- Studio active elsewhere (4 titles tracked), so this one may welcome a partner
- Last build shipped 12 months ago
- Last discounted 0 months ago, 13 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $1.5k |
| After VAT / sales tax (-13% blended) | $1.3k |
| After refunds (-9.5% median) | $1.2k |
| Net to developer (after Steam 30%) | $810 |

## Monthly review counts, oldest to newest (16 months)

77, 44, 12, 7, 5, 3, 4, 10, 4, 3, 3, 7, 4, 7, 6, 2

## Missed seasonal-sale revenue (modeled)

Skipped 2 Steam seasonal sale window(s) in the last 16 months. Running a -50% discount in those windows is modeled at +$1.8k net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Estimated acquisition range

$19.4k to $38.9k (2-4x the trailing net annuity of $9.7k/year). Same error range applies.

## Markets by review language

- japanese: 2%
- schinese: 16%
- brazilian: 1% (game NOT localized in this language)
- french: 4%
- german: 6%
- english: 63%
- koreana: 1% (game NOT localized in this language)
- russian: 7%

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/1917850
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.