# Nickelodeon All-Star Brawl 2

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2017080
- Developer: Fair Play Labs
- Publisher: GameMill Entertainment
- Released: 2023 · Genre: Action · List price: $49.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $2.2k to $3.3k per month (mid $2.8k)
- Opportunity score: $4.5k/month at x1.65 dormancy multiplier
- Est. lifetime owners: 31.6k · Est. lifetime net revenue: $394.5k
- Review sentiment: 77% positive across 1765 reviews (989 from Steam purchases)
- Review velocity: 8.8 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 22 months
- Studio quiet across its whole catalog
- Last build shipped 22 months ago
- 44% of reviews come from key activations (excluded from revenue estimates)
- Last discounted 1 months ago, 12 sales in the last 12 months
- Proven demand elasticity: x2.2 review velocity during past deep sales

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $5.0k |
| After VAT / sales tax (-13% blended) | $4.3k |
| After refunds (-9.5% median) | $3.9k |
| Net to developer (after Steam 30%) | $2.8k |

## Monthly review counts, oldest to newest (24 months)

81, 8, 6, 8, 10, 4, 6, 6, 4, 6, 10, 5, 8, 7, 7, 7, 14, 13, 7, 10, 7, 6, 12, 11

## Missed seasonal-sale revenue (modeled)

Skipped 2 Steam seasonal sale window(s) in the last 24 months. Running a -50% discount in those windows is modeled at +$420 net in total, assuming a unit uplift of x2.2 taken from this game's own sale history. Same ±30-50% error range applies.

## Estimated acquisition range

$66.1k to $132.1k (2-4x the trailing net annuity of $33.0k/year). Same error range applies.

## Markets by review language

- french: 1%
- german: 1%
- english: 89%
- koreana: 0% (game NOT localized in this language)
- russian: 2% (game NOT localized in this language)
- spanish: 4%
- brazilian: 2% (game NOT localized in this language)
- japanese: 0% (game NOT localized in this language)
- schinese: 2% (game NOT localized in this language)

## Analyst notes (AI-assisted)

Nickelodeon All-Star Brawl 2 is a colorful platform fighter featuring Nickelodeon characters with a distinctive slime-based combat mechanic.

NASB2 generated $394k lifetime revenue across ~31.6k units and maintains $2.75k/mo residual income with 77% positive reviews, signaling solid core appeal. However, the game faces an offline competitive community, limited active matchmaking, and a 22-month publication window with minimal developer engagement. The title is strategically interesting for publishers seeking affordable IP licensing leverage or studios looking to acquire and revive a mechanically sound fighter with underexploited esports potential.

- Most realistic play: acquisition
- Licensed IP: the game is built on third-party intellectual property
- Risk (licensed_ip): Game depends on Nickelodeon character rights held by Paramount; any acquisition requires separate licensing negotiation and annual minimum guarantees.
- Risk (multiplayer): Ranked matchmaking is reportedly broken; player pool fragmentation at mid-tier ranks limits competitive viability without server investment.
- Risk (market): Platform fighter market is crowded (Smash, Rivals, MultiVersus); NASB2 has not differentiated beyond slime mechanic and Nickelodeon IP.
- Risk (tech): 21.9 months since last developer post and no builds; codebase and server infrastructure stability unknown.

What players are asking for:
- Fix ranked matchmaking and progression (multiple explicit complaints about broken ranking system).
- Expand character roster and roster balance (character similarity noted; roster has not grown since launch).
- Restore active online population and seasonal content roadmap.
- Cross-platform play and/or console ports to consolidate player base.

Suggested first moves:
1. Conduct a technical audit of netcode, matchmaking, and server health; estimate cost to stabilize ranked mode and reduce queue times.
2. Negotiate a binding letter of intent with Paramount (Nickelodeon rights holder) confirming availability and terms for a 2-5 year exclusive publishing or co-publishing agreement.
3. Survey competing platform-fighter communities (Rivals 2, MultiVersus) to identify which NASB2 mechanics and IP properties could attract migration; prototype a seasonal content and balance roadmap to pitch to lapsed players.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2017080
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.