# Projekt: Passion - Season 1

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2173800
- Developer: Classy Lemon
- Released: 2023 · Genre: Casual · List price: $11.99
- Deal grade: A (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $2.3k to $3.4k per month (mid $2.8k)
- Opportunity score: $5.1k/month at x1.80 dormancy multiplier
- Est. lifetime owners: 111.6k · Est. lifetime net revenue: $333.6k
- Review sentiment: 93% positive across 3602 reviews (3487 from Steam purchases)
- Review velocity: 38.0 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 0 months ago
- Studio active elsewhere (2 titles tracked), so this one may welcome a partner
- Last build shipped 20 months ago
- No Steam discount in 4.0 years (deepest tracked: -0%)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $5.2k |
| After VAT / sales tax (-13% blended) | $4.5k |
| After refunds (-9.5% median) | $4.1k |
| Net to developer (after Steam 30%) | $2.8k |

## Monthly review counts, oldest to newest (24 months)

74, 66, 45, 41, 54, 61, 25, 89, 115, 67, 44, 42, 39, 27, 40, 34, 35, 34, 47, 32, 37, 48, 30, 34

## Missed seasonal-sale revenue (modeled)

Skipped 12 Steam seasonal sale window(s) in the last 24 months. Running a -50% discount in those windows is modeled at +$19.8k net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Estimated acquisition range

$68.2k to $136.3k (2-4x the trailing net annuity of $34.1k/year). Same error range applies.

## Markets by review language

- french: 4%
- koreana: 1% (game NOT localized in this language)
- russian: 18%
- spanish: 2% (game NOT localized in this language)
- german: 1% (game NOT localized in this language)
- english: 49%
- japanese: 0% (game NOT localized in this language)
- schinese: 19%
- brazilian: 6%

## Analyst notes (AI-assisted)

A narrative-driven visual novel with comedic writing, romance, and adult themes set in a sci-fi space setting.

Projekt: Passion Season 1 has delivered strong unit economics (111k+ lifetime sales) and maintains a 92.8% positive ratio with steady monthly revenue of $2.8k despite minimal marketing spend and a single-title studio. The title reveals genuine writing talent and audience loyalty, but the season-based model and mixed sentiment on content density (players want more explicit payoff, fewer clicks) suggest Season 2 underperformance is structural rather than market collapse. For a publisher or revival-focused buyer, this is a low-risk catalog acquisition with clear franchise upside if the developer can be retained and the release cadence/content mix recalibrated.

- Most realistic play: acquisition
- Risk (market): Season 2 reception suggests the seasonal split frustrated fans expecting longer play sessions; player churn between installments is evident in review language and may erode lifetime value if not addressed in future planning.
- Risk (tech): 19-month build cycle and recent developer activity (post <1 week ago) suggests small, potentially resource-constrained team; scaling or porting may require infrastructure investment.
- Risk (other): Niche adult/erotic visual novel category carries retail, payment processor, and platform policy risk; mainstream distribution channels may reject or delist under content guidelines.

What players are asking for:
- More explicit sexual content and longer play sessions per purchase (players report ~5% sex content vs. expectation of higher ratio)
- Faster or bundled season releases to reduce friction between installments and restore narrative momentum
- Fewer repetitive dialogue clicks and streamlined pacing to reduce busywork
- Improved voice acting quality across all characters

Suggested first moves:
1. Secure exclusive development/publishing agreement with Classy Lemon; clarify IP ownership and secure a 2-3 year commitment to stabilize release roadmap and prevent studio dissolution or IP drift.
2. Commission a post-mortem and player survey on Season 2 reception to quantify the gap between player expectations (content density, explicit payoff, pacing) and delivery; use findings to reset Season 3 scope or bundle prior seasons at discount to rebuild goodwill.
3. Evaluate localization ROI, especially Spanish (top loc gap at 3.6%) and East Asian markets (Japanese, Korean, Simplified Chinese show strong review share); targeted regional marketing and language-specific pricing could unlock $500–1k/mo incremental revenue without major resourcing.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2173800
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.