# Kaizen: A Factory Story

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2275490
- Developer: Coincidence
- Publisher: Astra Logical
- Released: 2025 · Genre: Simulation · List price: $19.99
- Deal grade: C (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $2.1k to $3.2k per month (mid $2.7k)
- Opportunity score: $2.7k/month at x1.00 dormancy multiplier
- Est. lifetime owners: 22.0k · Est. lifetime net revenue: $147.1k
- Review sentiment: 92% positive across 715 reviews (686 from Steam purchases)
- Review velocity: 16.0 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 1 months ago
- Studio active elsewhere (2 titles tracked), so this one may welcome a partner
- Last build shipped 1 months ago
- Last discounted 1 months ago, 7 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $4.9k |
| After VAT / sales tax (-13% blended) | $4.2k |
| After refunds (-9.5% median) | $3.8k |
| Net to developer (after Steam 30%) | $2.7k |

## Monthly review counts, oldest to newest (13 months)

389, 83, 43, 13, 42, 22, 10, 13, 14, 10, 38, 13, 8

## Missed seasonal-sale revenue (modeled)

Skipped 3 Steam seasonal sale window(s) in the last 13 months. Running a -50% discount in those windows is modeled at +$37.0k net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Markets by review language

- russian: 4%
- japanese: 7%
- schinese: 7%
- french: 2%
- english: 74%
- spanish: 1%
- brazilian: 0% (game NOT localized in this language)
- german: 1%
- koreana: 3%

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2275490
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.