# The Night of the Rabbit

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 230820
- Developer: Daedalic Entertainment
- Released: 2013 · Genre: Adventure · List price: $19.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $2.1k to $3.1k per month (mid $2.6k)
- Opportunity score: $4.3k/month at x1.65 dormancy multiplier
- Est. lifetime owners: 205.9k · Est. lifetime net revenue: $884.9k
- Review sentiment: 89% positive across 3430 reviews (2746 from Steam purchases)
- Review velocity: 24.2 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 18 months
- Studio quiet across its whole catalog
- Last build shipped 18 months ago
- Last discounted 1 months ago, 11 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $4.7k |
| After VAT / sales tax (-13% blended) | $4.1k |
| After refunds (-9.5% median) | $3.7k |
| Net to developer (after Steam 30%) | $2.6k |

## Monthly review counts, oldest to newest (24 months)

7, 8, 13, 15, 12, 14, 7, 18, 11, 12, 8, 14, 6, 9, 11, 31, 17, 17, 11, 36, 24, 33, 23, 18

## Estimated acquisition range

$62.3k to $124.6k (2-4x the trailing net annuity of $31.2k/year). Same error range applies.

## Analyst notes (AI-assisted)

A 2013 point-and-click adventure from Daedalic Entertainment about a young magician's apprentice navigating a whimsical nocturnal world.

The Night of the Rabbit maintains strong community affection (89% positive, 24 reviews/mo average) and has generated $885k lifetime revenue from ~206k units sold, yet earns only $2.6k/mo residually with no developer posts in 18 months. The title is a quiet anchor for Daedalic's aging catalog: too small to justify active live ops, but stable enough and thematically distinctive enough to warrant light revival through bundle placement, GOG optimization, or licensing to a curator platform seeking evergreen adventure IP.

- Most realistic play: publishing
- Risk (market): Point-and-click adventure genre has contracted since 2013; audience is aging and fragmented across platforms and subscription services.
- Risk (tech): Engine and interface may feel dated to new players; no reported updates in 18 months suggests maintenance burden is low or deprioritized.
- Risk (other): Elasticity of 0.99 and max discount of 90% indicate price sensitivity; $19.99 entry point is above perceived value for impulse buyers despite positive reviews.

What players are asking for:
- Reduce price point or include in subscription/bundle programs
- Port to console or mobile platforms
- Create a sequel or companion title in the same universe

Suggested first moves:
1. Audit IP ownership status and licensing agreements with Daedalic; confirm Daedalic Entertainment retains all rights to revive or reprice the title.
2. Model bundling scenarios: test inclusion in Humble Bundle, GOG Classics collections, or narrative adventure curation platforms (Annapurna Interactive, Limited Run) to drive high-volume low-margin sales and reduce perceived entry friction.
3. Evaluate one-time remake or enhanced edition (UI polish, control remapping, modern language support) at $9.99–$14.99 price tier to recapture lapsed players and re-enter algorithm coverage on Steam without cannibalizing residual revenue.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/230820
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.