# Grey Area

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2326350
- Developer: Electric Prune Juice
- Released: 2023 · Genre: Action · List price: $19.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $216 to $324 per month (mid $270)
- Opportunity score: $351/month at x1.30 dormancy multiplier
- Est. lifetime owners: 1.5k · Est. lifetime net revenue: $7.5k
- Review sentiment: 88% positive across 52 reviews (47 from Steam purchases)
- Review velocity: 2.2 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 3 months ago
- Last build shipped 33 months ago
- Store page localized in only 1 language(s)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $490 |
| After VAT / sales tax (-13% blended) | $426 |
| After refunds (-9.5% median) | $386 |
| Net to developer (after Steam 30%) | $270 |

## Monthly review counts, oldest to newest (8 months)

26, 7, 4, 4, 0, 1, 1, 3

## Estimated acquisition range

$6.5k to $13.0k (2-4x the trailing net annuity of $3.2k/year). Same error range applies.

## Markets by review language

- german: 2% (game NOT localized in this language)
- english: 89%
- japanese: 4% (game NOT localized in this language)
- brazilian: 2% (game NOT localized in this language)
- french: 2% (game NOT localized in this language)

Localization gap: 11% of measured reviews are written in languages the game does not support (top: japanese). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2326350
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.