# The Diary

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2343880
- Developer: HuCang Studio
- Publisher: IndieArk
- Released: 2025 · Genre: Casual · List price: $15.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $232 to $349 per month (mid $290)
- Opportunity score: $392/month at x1.35 dormancy multiplier
- Est. lifetime owners: 4.5k · Est. lifetime net revenue: $24.2k
- Review sentiment: 68% positive across 207 reviews (141 from Steam purchases)
- Review velocity: 2.2 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 14 months
- Studio active elsewhere (3 titles tracked), so this one may welcome a partner
- Last build shipped 14 months ago
- Store page localized in only 3 language(s)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $527 |
| After VAT / sales tax (-13% blended) | $459 |
| After refunds (-9.5% median) | $415 |
| Net to developer (after Steam 30%) | $290 |

## Monthly review counts, oldest to newest (13 months)

107, 7, 4, 2, 0, 5, 2, 4, 1, 3, 1, 1, 3

## Estimated acquisition range

$7.0k to $13.9k (2-4x the trailing net annuity of $3.5k/year). Same error range applies.

## Markets by review language

- schinese: 72%
- german: 1% (game NOT localized in this language)
- english: 18%
- russian: 1% (game NOT localized in this language)
- spanish: 1% (game NOT localized in this language)
- japanese: 7%

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2343880
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.