# The Great Villainess: Strategy of Lily

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2454960
- Developer: Alliance Arts
- Released: 2025 · Genre: Indie · List price: $29.99
- Deal grade: C (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $8.2k to $12.3k per month (mid $10.3k)
- Opportunity score: $10.3k/month at x1.00 dormancy multiplier
- Est. lifetime owners: 48.3k · Est. lifetime net revenue: $485.3k
- Review sentiment: 86% positive across 1583 reviews (1508 from Steam purchases)
- Review velocity: 40.8 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 2 months ago
- Studio active elsewhere (4 titles tracked), so this one may welcome a partner
- Last build shipped 2 months ago

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $18.6k |
| After VAT / sales tax (-13% blended) | $16.2k |
| After refunds (-9.5% median) | $14.7k |
| Net to developer (after Steam 30%) | $10.3k |

## Monthly review counts, oldest to newest (13 months)

659, 195, 129, 123, 65, 51, 46, 43, 33, 34, 20, 58, 57

## Markets by review language

- german: 1% (game NOT localized in this language)
- english: 41%
- koreana: 15%
- russian: 1% (game NOT localized in this language)
- japanese: 17%
- schinese: 21%
- brazilian: 1% (game NOT localized in this language)
- french: 1%
- spanish: 2% (game NOT localized in this language)

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2454960
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.