# The Wolf Among Us

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 250320
- Developer: Telltale
- Released: 2013 · Genre: Action · List price: $14.99
- Deal grade: A (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $15.2k to $22.9k per month (mid $19.1k)
- Opportunity score: $40.0k/month at x2.10 dormancy multiplier
- Est. lifetime owners: 2.4M · Est. lifetime net revenue: $7.8M
- Review sentiment: 98% positive across 40081 reviews (32336 from Steam purchases)
- Review velocity: 236.5 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 2.7 years
- Studio quiet across its whole catalog
- Last build shipped 12.3 years ago
- Store page localized in only 1 language(s)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $34.6k |
| After VAT / sales tax (-13% blended) | $30.1k |
| After refunds (-9.5% median) | $27.2k |
| Net to developer (after Steam 30%) | $19.1k |

## Monthly review counts, oldest to newest (24 months)

154, 169, 220, 121, 289, 237, 154, 183, 152, 145, 194, 253, 267, 132, 237, 398, 530, 438, 166, 228, 181, 144, 409, 291

## Estimated acquisition range

$457.2k to $914.4k (2-4x the trailing net annuity of $228.6k/year). Same error range applies.

## Markets by review language

- english: 66% (game NOT localized in this language)
- koreana: 2% (game NOT localized in this language)
- japanese: 0% (game NOT localized in this language)
- schinese: 3% (game NOT localized in this language)
- french: 3% (game NOT localized in this language)
- german: 3% (game NOT localized in this language)
- russian: 13% (game NOT localized in this language)
- spanish: 5% (game NOT localized in this language)
- brazilian: 5% (game NOT localized in this language)

Localization gap: 100% of measured reviews are written in languages the game does not support (top: english). Localizing is likely immediate market expansion.

## Analyst notes (AI-assisted)

A noir-tinged point-and-click adventure retelling Fables characters as murder-mystery protagonists in a gritty supernatural crime thriller.

The Wolf Among Us sits in a quiet but stable revenue tier ($19k/mo residual mid) with exceptional community affinity (97.9% positive, 236.5 reviews/mo six-month average) and active franchise momentum ahead of a sequel launch. The title's $7.8M lifetime earnings, minimal localization (English only), and Telltale's current operational constraints make it a candidate for selective republishing, regional expansion, or licensing deals rather than full acquisition, though the IP itself is not owned by Telltale.

- Most realistic play: publishing
- Licensed IP: the game is built on third-party intellectual property
- Risk (licensed_ip): The game is built on DC Comics' Fables intellectual property; any exploitation rights beyond the existing Steam release require approval from DC/Warner Bros. and the original comic publishers.
- Risk (tech): Built on legacy Telltale tools and engine; ports to new platforms or significant updates may require substantial rebuild effort given the studio's fading status and 11.5-year age.
- Risk (market): Zero discount history and no sales activity in the past 12 months suggest the title has reached a steady, non-growing state; opportunity upside is limited to geographic expansion or ancillary licensing.

What players are asking for:
- Port to console platforms (Nintendo Switch, PlayStation, Xbox mentioned implicitly in comparison to Infamous)
- Localization and regional releases beyond English
- Merchandise and physical media (players reference cost of print comics as barrier)

Suggested first moves:
1. Audit DC/Warner Bros. rights holder approval windows for porting to console and mobile ecosystems; German (757 reviews), Russian (3,799 reviews), and Brazilian Portuguese (1,436 reviews) represent localization-ready markets with 6,000+ community voices despite zero current translation.
2. Evaluate a discounted bundle or season pass strategy around the Wolf Among Us 2 launch window (Q4 2024–Q1 2025 anticipated) to convert sequel interest into first-title attach, leveraging the 97.9% positive score as onboarding collateral.
3. Explore licensed tie-in opportunities (physical editions, art books, audio drama) with publishers and collectible brands; community explicitly laments expensive source comics as friction point, suggesting appetite for alternative Fables media at lower price tiers.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/250320
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.