# Keep the Heroes Out

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2592340
- Developer: Brueh Games
- Publisher: YarnCat Games
- Released: 2025 · Genre: Indie · List price: $19.99
- Deal grade: C (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $804 to $1.2k per month (mid $1.0k)
- Opportunity score: $1.0k/month at x1.00 dormancy multiplier
- Est. lifetime owners: 1.1k · Est. lifetime net revenue: $7.5k
- Review sentiment: 59% positive across 51 reviews (35 from Steam purchases)
- Review velocity: 6.0 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 6 months ago
- Last build shipped 4 months ago
- Store page localized in only 1 language(s)
- Last discounted 1 months ago, 6 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $1.8k |
| After VAT / sales tax (-13% blended) | $1.6k |
| After refunds (-9.5% median) | $1.4k |
| Net to developer (after Steam 30%) | $1.0k |

## Monthly review counts, oldest to newest (6 months)

27, 4, 1, 1, 1, 2

## Missed seasonal-sale revenue (modeled)

Skipped 3 Steam seasonal sale window(s) in the last 6 months. Running a -50% discount in those windows is modeled at +$587 net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Markets by review language

- japanese: 3% (game NOT localized in this language)
- schinese: 3% (game NOT localized in this language)
- french: 3% (game NOT localized in this language)
- german: 9% (game NOT localized in this language)
- english: 68%
- koreana: 15% (game NOT localized in this language)

Localization gap: 32% of measured reviews are written in languages the game does not support (top: koreana). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2592340
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.