# Sex, Please

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2608620
- Developer: Evil Boobs Cult
- Released: 2024 · Genre: Action · List price: $5.99
- Deal grade: A (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $3.1k to $4.6k per month (mid $3.9k)
- Opportunity score: $6.4k/month at x1.65 dormancy multiplier
- Est. lifetime owners: 100.3k · Est. lifetime net revenue: $175.6k
- Review sentiment: 74% positive across 3589 reviews (3133 from Steam purchases)
- Review velocity: 88.2 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 12 months
- Studio active elsewhere (6 titles tracked), so this one may welcome a partner
- Last build shipped 23 months ago
- Store page localized in only 3 language(s)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $7.0k |
| After VAT / sales tax (-13% blended) | $6.1k |
| After refunds (-9.5% median) | $5.5k |
| Net to developer (after Steam 30%) | $3.9k |

## Monthly review counts, oldest to newest (24 months)

114, 112, 64, 139, 132, 141, 99, 76, 87, 78, 43, 54, 94, 49, 88, 63, 98, 129, 53, 146, 100, 64, 103, 63

## Estimated acquisition range

$92.6k to $185.3k (2-4x the trailing net annuity of $46.3k/year). Same error range applies.

## Markets by review language

- russian: 58%
- schinese: 11% (game NOT localized in this language)
- french: 1% (game NOT localized in this language)
- koreana: 1% (game NOT localized in this language)
- spanish: 1% (game NOT localized in this language)
- japanese: 0% (game NOT localized in this language)
- brazilian: 2% (game NOT localized in this language)
- german: 0% (game NOT localized in this language)
- english: 26%

Localization gap: 17% of measured reviews are written in languages the game does not support (top: schinese). Localizing is likely immediate market expansion.

## Analyst notes (AI-assisted)

Sex, Please is a 2024 action game from Evil Boobs Cult with surreal, deliberately provocative tone and strong visual production that has found a small, polarized audience.

The title has earned $175k lifetime on 100k units with a 74% positive rate and steady $3.8-4.6k/mo residual revenue, suggesting durable niche appeal despite zero promotional activity in 12 months and no developer engagement for a year. The opportunity lies in understanding whether the dormant marketing and silence reflect resource constraints at a small studio, or a deliberate hands-off strategy; a revival campaign or publishing relaunch could test demand elasticity without major financial risk, but community sentiment is split between admiration for artistic boldness and concern that the game needs sustained support.

- Most realistic play: revival
- Risk (market): High polarization (74% positive is respectable, but reviews are volatile in tone and playtime) suggests a narrow, mood-dependent audience; mainstream discoverability remains low.
- Risk (other): No developer updates in 12 months and zero discounts in the same window may signal bandwidth constraints or abandonment of live support, raising questions about post-acquisition maintenance.
- Risk (other): 16% localization gap in Simplified Chinese (largest non-English review cohort at 324 reviews) and sparse Russian translation despite 1,721 Russian-language reviews suggests unmet regional demand.

What players are asking for:
- Clarity on developer intent and roadmap (silence has created uncertainty about the game's future)
- Localization into Simplified Chinese and deeper Russian support to match review volume
- Post-launch content, balance tweaks, or narrative extensions to justify replay beyond the 1-16 hour median playtime

Suggested first moves:
1. Commission a 6-week developer interview and studio audit to determine whether the 12-month silence reflects resource constraints, internal focus shift, or intentional creative distance; assess willingness to support a relaunch.
2. Conduct A/B testing on two revival angles: (1) reposition as 'cult experience' art game with behind-the-scenes dev commentary, or (2) publish a narrative-focused DLC or companion title to extend playtime and community dialogue.
3. Launch a localized push into Russian and Simplified Chinese markets with native-language community managers and Discord channels; the review data show latent audience size that has never been activated by marketing.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2608620
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.