# Blood Running

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2641490
- Developer: Dead Unicorn
- Released: 2025 · Genre: Action · List price: $16.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $361 to $541 per month (mid $451)
- Opportunity score: $609/month at x1.35 dormancy multiplier
- Est. lifetime owners: 6.2k · Est. lifetime net revenue: $35.5k
- Review sentiment: 70% positive across 202 reviews (195 from Steam purchases)
- Review velocity: 3.2 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 18 months
- Studio quiet across its whole catalog
- Last build shipped 18 months ago
- Last discounted 0 months ago, 10 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $819 |
| After VAT / sales tax (-13% blended) | $712 |
| After refunds (-9.5% median) | $645 |
| Net to developer (after Steam 30%) | $451 |

## Monthly review counts, oldest to newest (19 months)

61, 15, 15, 39, 12, 8, 8, 5, 2, 3, 5, 8, 3, 1, 3, 5, 4, 2, 4

## Missed seasonal-sale revenue (modeled)

Skipped 5 Steam seasonal sale window(s) in the last 19 months. Running a -50% discount in those windows is modeled at +$6.9k net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Estimated acquisition range

$10.8k to $21.6k (2-4x the trailing net annuity of $5.4k/year). Same error range applies.

## Markets by review language

- english: 72%
- koreana: 1%
- russian: 5%
- spanish: 2%
- japanese: 9%
- schinese: 8%
- french: 1%
- german: 2% (game NOT localized in this language)

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2641490
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.