# Mindlock - The Apartment

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2669150
- Developer: Roof Cut Media
- Publisher: USM
- Released: 2024 · Genre: Adventure · List price: $14.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $526 to $789 per month (mid $657)
- Opportunity score: $1.1k/month at x1.65 dormancy multiplier
- Est. lifetime owners: 19.7k · Est. lifetime net revenue: $86.4k
- Review sentiment: 96% positive across 678 reviews (616 from Steam purchases)
- Review velocity: 6.0 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 13 months
- Studio quiet across its whole catalog
- Last build shipped 20 months ago
- Store page localized in only 2 language(s)
- Last discounted 1 months ago, 5 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $1.2k |
| After VAT / sales tax (-13% blended) | $1.0k |
| After refunds (-9.5% median) | $939 |
| Net to developer (after Steam 30%) | $657 |

## Monthly review counts, oldest to newest (21 months)

126, 132, 41, 19, 26, 13, 5, 10, 85, 42, 20, 21, 10, 18, 13, 6, 12, 5, 1, 4, 8

## Missed seasonal-sale revenue (modeled)

Skipped 7 Steam seasonal sale window(s) in the last 21 months. Running a -50% discount in those windows is modeled at +$18.4k net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Estimated acquisition range

$15.8k to $31.6k (2-4x the trailing net annuity of $7.9k/year). Same error range applies.

## Markets by review language

- french: 1% (game NOT localized in this language)
- german: 69% (game NOT localized in this language)
- english: 27%
- russian: 1% (game NOT localized in this language)
- spanish: 1% (game NOT localized in this language)
- schinese: 1% (game NOT localized in this language)
- brazilian: 0% (game NOT localized in this language)

Localization gap: 73% of measured reviews are written in languages the game does not support (top: german). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2669150
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.