# Pastel☆Parade

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2685840
- Developer: Pastel Parade Project
- Publisher: room6
- Released: 2025 · Genre: Action · List price: $15.99
- Deal grade: D (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $590 to $885 per month (mid $737)
- Opportunity score: $737/month at x1.00 dormancy multiplier
- Est. lifetime owners: 6.8k · Est. lifetime net revenue: $36.7k
- Review sentiment: 91% positive across 233 reviews (214 from Steam purchases)
- Review velocity: 5.5 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 2 months ago
- Last build shipped 2 months ago
- Store page localized in only 4 language(s)
- Last discounted 1 months ago, 7 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $1.3k |
| After VAT / sales tax (-13% blended) | $1.2k |
| After refunds (-9.5% median) | $1.1k |
| Net to developer (after Steam 30%) | $737 |

## Monthly review counts, oldest to newest (11 months)

102, 39, 17, 12, 13, 4, 2, 5, 11, 4, 7

## Missed seasonal-sale revenue (modeled)

Skipped 4 Steam seasonal sale window(s) in the last 11 months. Running a -50% discount in those windows is modeled at +$2.3k net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Markets by review language

- brazilian: 2% (game NOT localized in this language)
- french: 1% (game NOT localized in this language)
- english: 28%
- koreana: 10% (game NOT localized in this language)
- spanish: 1% (game NOT localized in this language)
- japanese: 42%
- schinese: 16%

Localization gap: 14% of measured reviews are written in languages the game does not support (top: koreana). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2685840
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.