# PERFECT CELLS PROJECT

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2688650
- Developer: ShinshiMoustache
- Publisher: Playmeow
- Released: 2024 · Genre: Action · List price: $9.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $185 to $277 per month (mid $231)
- Opportunity score: $301/month at x1.30 dormancy multiplier
- Est. lifetime owners: 7.2k · Est. lifetime net revenue: $20.9k
- Review sentiment: 81% positive across 254 reviews (224 from Steam purchases)
- Review velocity: 3.2 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 6 months ago
- Last build shipped 21 months ago
- Store page localized in only 4 language(s)
- Last discounted 0 months ago, 12 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $420 |
| After VAT / sales tax (-13% blended) | $365 |
| After refunds (-9.5% median) | $330 |
| Net to developer (after Steam 30%) | $231 |

## Monthly review counts, oldest to newest (23 months)

47, 122, 8, 5, 8, 6, 4, 0, 8, 6, 2, 1, 4, 5, 1, 3, 5, 2, 7, 2, 5, 1, 2

## Missed seasonal-sale revenue (modeled)

Skipped 7 Steam seasonal sale window(s) in the last 23 months. Running a -50% discount in those windows is modeled at +$1.2k net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Estimated acquisition range

$5.5k to $11.1k (2-4x the trailing net annuity of $2.8k/year). Same error range applies.

## Markets by review language

- german: 1% (game NOT localized in this language)
- english: 22%
- koreana: 6% (game NOT localized in this language)
- russian: 5% (game NOT localized in this language)
- japanese: 6%
- schinese: 59%
- brazilian: 1% (game NOT localized in this language)

Localization gap: 12% of measured reviews are written in languages the game does not support (top: koreana). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2688650
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.