# Oh Deer

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2708450
- Developer: Cozy Cabin Studios
- Released: 2024 · Genre: Action · List price: $9.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $1.3k to $2.0k per month (mid $1.7k)
- Opportunity score: $3.1k/month at x1.90 dormancy multiplier
- Est. lifetime owners: 67.5k · Est. lifetime net revenue: $197.2k
- Review sentiment: 85% positive across 2574 reviews (2110 from Steam purchases)
- Review velocity: 22.7 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 2.1 years
- Studio quiet across its whole catalog
- Last build shipped 25 months ago
- Store page localized in only 1 language(s)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $3.0k |
| After VAT / sales tax (-13% blended) | $2.6k |
| After refunds (-9.5% median) | $2.4k |
| Net to developer (after Steam 30%) | $1.7k |

## Monthly review counts, oldest to newest (24 months)

88, 81, 62, 150, 184, 86, 42, 38, 32, 24, 24, 26, 25, 16, 27, 16, 31, 48, 45, 19, 9, 18, 20, 25

## Estimated acquisition range

$39.7k to $79.4k (2-4x the trailing net annuity of $19.9k/year). Same error range applies.

## Markets by review language

- french: 2% (game NOT localized in this language)
- koreana: 3% (game NOT localized in this language)
- japanese: 1% (game NOT localized in this language)
- schinese: 3% (game NOT localized in this language)
- brazilian: 2% (game NOT localized in this language)
- german: 4% (game NOT localized in this language)
- english: 80%
- russian: 5% (game NOT localized in this language)
- spanish: 1% (game NOT localized in this language)

Localization gap: 20% of measured reviews are written in languages the game does not support (top: russian). Localizing is likely immediate market expansion.

## Analyst notes (AI-assisted)

Oh Deer is a cozy-themed multiplayer action game launched in 2024 by an indie studio, generating ~$197k lifetime across 67k units.

Oh Deer sits in the awkward middle: too small a concurrent playerbase ($1.65k/mo residual) to sustain as a live service, but with 85% positive sentiment and no recent discounting that might signal abandonment. The 25-month radio silence from the developer and zero promotions in the past year suggest either quiet maintenance or dormancy. For a small publisher or reviver, the IP is unencumbered and the core game has proven appeal to friends-group players; the primary lever is either aggressive F2P conversion or bundling into a larger ecosystem rather than standalone resurrection.

- Most realistic play: publishing
- Risk (multiplayer): Matchmaking collapse is the title's critical vulnerability: 84% positive reviews are from friends who brought their own groups, while public-lobby players report 3-person peak concurrency, making cold onboarding impossible.
- Risk (market): Price sensitivity is acute; two high-engagement players explicitly cite $9.99 as unjustifiable for a low-population social game, suggesting elasticity-driven margin compression if discounting resumes.
- Risk (other): Developer has published only one title and has been silent for 25 months; studio status is listed as 'fading,' raising questions about long-term technical support and content roadmap credibility.

What players are asking for:
- Lower price point or F2P entry to reduce friction for new players
- Fix matchmaking so solo players can find populated public lobbies
- Regular dev communication and content updates to signal the game is alive

Suggested first moves:
1. Audit the current codebase and live-service backend for technical debt and cost of ownership; confirm whether the studio will transfer IP and support or if a rebuild would be necessary.
2. Run a limited F2P or free-weekend promotion with improved matchmaking lobbies (region-locked, skill-based queue) to measure concurrent-player response and validate the upside case.
3. If revival is feasible, consider positioning Oh Deer as a free mini-game or companion title within a larger published portfolio (e.g., seasonal cosmetics, cross-promotion with a larger social game) rather than as a standalone paid title.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2708450
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.