# Meme Mayhem

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2719030
- Developer: Cr3 Studio
- Released: 2024 · Genre: Casual · List price: $16.99
- Deal grade: C (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $977 to $1.5k per month (mid $1.2k)
- Opportunity score: $1.2k/month at x1.00 dormancy multiplier
- Est. lifetime owners: 155.6k · Est. lifetime net revenue: $772.6k
- Review sentiment: 75% positive across 5049 reviews (4861 from Steam purchases)
- Review velocity: 9.8 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 7 months ago
- Last build shipped 7 months ago
- Store page localized in only 3 language(s)
- Last discounted 1 months ago, 6 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $2.2k |
| After VAT / sales tax (-13% blended) | $1.9k |
| After refunds (-9.5% median) | $1.7k |
| Net to developer (after Steam 30%) | $1.2k |

## Monthly review counts, oldest to newest (23 months)

2208, 558, 1201, 1101, 305, 64, 435, 377, 539, 153, 59, 24, 14, 20, 40, 26, 28, 15, 3, 6, 9, 18, 8

## Missed seasonal-sale revenue (modeled)

Skipped 4 Steam seasonal sale window(s) in the last 23 months. Running a -50% discount in those windows is modeled at +$105.5k net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Markets by review language

- english: 10%
- russian: 0% (game NOT localized in this language)
- spanish: 0% (game NOT localized in this language)
- japanese: 0% (game NOT localized in this language)
- schinese: 89%
- brazilian: 0% (game NOT localized in this language)
- french: 0% (game NOT localized in this language)
- german: 0% (game NOT localized in this language)
- koreana: 0% (game NOT localized in this language)

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2719030
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.