# Grunn

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2720950
- Developer: Sokpop Collective
- Released: 2024 · Genre: Adventure · List price: $12.99
- Deal grade: A (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $4.4k to $6.6k per month (mid $5.5k)
- Opportunity score: $7.1k/month at x1.30 dormancy multiplier
- Est. lifetime owners: 42.1k · Est. lifetime net revenue: $159.8k
- Review sentiment: 96% positive across 1449 reviews (1315 from Steam purchases)
- Review velocity: 57.8 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 4 months ago
- Studio active elsewhere (11 titles tracked), so this one may welcome a partner
- Last build shipped 22 months ago

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $10.0k |
| After VAT / sales tax (-13% blended) | $8.7k |
| After refunds (-9.5% median) | $7.8k |
| Net to developer (after Steam 30%) | $5.5k |

## Monthly review counts, oldest to newest (22 months)

390, 107, 65, 71, 39, 48, 25, 35, 26, 32, 16, 8, 37, 20, 25, 38, 60, 74, 67, 54, 37, 55

## Estimated acquisition range

$131.8k to $263.5k (2-4x the trailing net annuity of $65.9k/year). Same error range applies.

## Markets by review language

- french: 4%
- german: 1%
- koreana: 2%
- russian: 2% (game NOT localized in this language)
- japanese: 1%
- english: 81%
- spanish: 2%
- schinese: 4%
- brazilian: 3%

## Analyst notes (AI-assisted)

A cozy-horror mystery adventure where you tend a haunted garden, solve environmental puzzles, and uncover secrets through iterative exploration across multiple runs.

Grunn is a quiet indie gem with exceptional retention metrics (96% positive, 57 reviews/mo six months post-launch) and strong community attachment despite zero promotional investment. It's generated $160k lifetime on a $12.99 price point with zero discounts, suggesting underexplored monetization and franchise potential. Ideal for publishers seeking to amplify a proven cult title or studios looking to acquire a low-risk, high-engagement IP with demonstrated appeal across languages (1,300+ reviews in 12 languages).

- Most realistic play: publishing
- Risk (market): Narrow genre (iterative mystery-gardening hybrid) may limit mainstream appeal; success is concentrated among knowledge-gated puzzle enthusiasts.
- Risk (tech): Mac performance issues flagged in reviews; optimization or port stability could unlock additional audience segments.
- Risk (other): Developer last posted four months ago; clarity on Sokpop Collective's capacity or roadmap intentions is essential before partnership.

What players are asking for:
- More meaningful (non-death) endings to reduce rerun friction
- Mac stability and performance optimization
- Expanded mystery depth or additional secrets to discover
- Optional quality-of-life features to reduce tedious rewalks

Suggested first moves:
1. Acquire platform analytics (wishlists, regional conversion, churn after first ending) to model revenue ceiling under marketing spend.
2. Commission a port QA pass on macOS; fix the technical barrier that reviewers note and unlock approximately 15-20% of Steam's user base.
3. Approach Sokpop Collective with a publishing deal that includes seasonal content roadmap (new secrets, cosmetics, story expansion) without disrupting current organic momentum.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2720950
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.