# Nobody Sleeps Tonight

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2732610
- Developer: NobodySleepsTonight
- Released: 2024 · Genre: Action · List price: $5.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $181 to $271 per month (mid $226)
- Opportunity score: $430/month at x1.90 dormancy multiplier
- Est. lifetime owners: 800 · Est. lifetime net revenue: $1.4k
- Review sentiment: 63% positive across 35 reviews (25 from Steam purchases)
- Review velocity: 5.2 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 2.3 years
- Studio quiet across its whole catalog
- Last build shipped 28 months ago
- Store page localized in only 1 language(s)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $411 |
| After VAT / sales tax (-13% blended) | $357 |
| After refunds (-9.5% median) | $323 |
| Net to developer (after Steam 30%) | $226 |

## Monthly review counts, oldest to newest (6 months)

26, 3, 1, 0, 1, 0

## Estimated acquisition range

$5.4k to $10.9k (2-4x the trailing net annuity of $2.7k/year). Same error range applies.

## Markets by review language

- english: 92% (game NOT localized in this language)
- russian: 4% (game NOT localized in this language)
- brazilian: 4% (game NOT localized in this language)

Localization gap: 100% of measured reviews are written in languages the game does not support (top: english). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2732610
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.