# 100 Cats London

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2784140
- Developer: 100 Cats
- Released: 2025 · Genre: Casual · List price: $1.99
- Deal grade: D (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $44 to $67 per month (mid $56)
- Opportunity score: $56/month at x1.00 dormancy multiplier
- Est. lifetime owners: 3.5k · Est. lifetime net revenue: $2.3k
- Review sentiment: 96% positive across 109 reviews (108 from Steam purchases)
- Review velocity: 3.3 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 7 months ago
- Studio active elsewhere (8 titles tracked), so this one may welcome a partner
- Last build shipped 17 months ago

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $101 |
| After VAT / sales tax (-13% blended) | $88 |
| After refunds (-9.5% median) | $79 |
| Net to developer (after Steam 30%) | $56 |

## Monthly review counts, oldest to newest (16 months)

14, 4, 4, 13, 6, 5, 16, 3, 16, 7, 5, 2, 5, 2, 3, 3

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2784140
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.