# Only Way is Down

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2804680
- Developer: Jilted Generation Productions
- Released: 2025 · Genre: Action · List price: $9.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $246 to $368 per month (mid $307)
- Opportunity score: $415/month at x1.35 dormancy multiplier
- Est. lifetime owners: 4.3k · Est. lifetime net revenue: $14.3k
- Review sentiment: 69% positive across 205 reviews (133 from Steam purchases)
- Review velocity: 3.7 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 14 months
- Studio quiet across its whole catalog
- Last build shipped 14 months ago

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $557 |
| After VAT / sales tax (-13% blended) | $485 |
| After refunds (-9.5% median) | $439 |
| Net to developer (after Steam 30%) | $307 |

## Monthly review counts, oldest to newest (16 months)

61, 4, 7, 8, 0, 1, 9, 20, 4, 2, 7, 3, 2, 2, 2, 6

## Estimated acquisition range

$7.4k to $14.7k (2-4x the trailing net annuity of $3.7k/year). Same error range applies.

## Markets by review language

- french: 1%
- german: 3%
- english: 37%
- koreana: 10%
- russian: 36%
- spanish: 3%
- japanese: 9%

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2804680
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.