# Nunholy

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2854740
- Developer: Chowbie
- Released: 2025 · Genre: Action · List price: $7.99
- Deal grade: A (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $3.8k to $5.7k per month (mid $4.7k)
- Opportunity score: $6.4k/month at x1.35 dormancy multiplier
- Est. lifetime owners: 161.0k · Est. lifetime net revenue: $431.3k
- Review sentiment: 89% positive across 5280 reviews (5031 from Steam purchases)
- Review velocity: 70.8 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 19 months
- Studio active elsewhere (3 titles tracked), so this one may welcome a partner
- Last build shipped 17 months ago

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $8.6k |
| After VAT / sales tax (-13% blended) | $7.5k |
| After refunds (-9.5% median) | $6.8k |
| Net to developer (after Steam 30%) | $4.7k |

## Monthly review counts, oldest to newest (19 months)

2191, 527, 384, 250, 183, 158, 143, 184, 160, 130, 204, 145, 143, 71, 86, 69, 70, 58, 71

## Estimated acquisition range

$113.9k to $227.7k (2-4x the trailing net annuity of $56.9k/year). Same error range applies.

## Markets by review language

- spanish: 6%
- brazilian: 7%
- russian: 15%
- japanese: 6%
- schinese: 12%
- french: 2%
- german: 3%
- english: 42%
- koreana: 7%

## Analyst notes (AI-assisted)

A stylized roguelite action game where players control vampire-hunting nuns and half-vampire characters through fast-paced combat runs.

Nunholy has quietly accumulated $431k lifetime net revenue and maintains a healthy 89% positive review rate with 71 reviews/month despite zero marketing pushes or discounts in the past year. The modest residual revenue ($4.7k/mo mid estimate) and 161k lifetime units suggest strong product-market fit within a niche audience; the game's modular build system and six endings provide replayability hooks. For a revival play, targeted content updates (meta-progression between characters, quality-of-life improvements) paired with strategic visibility on curator channels and anime/gaming communities could unlock 30-50% uplift without major redevelopment.

- Most realistic play: revival
- Risk (market): Positioned in the crowded post-Hades roguelite space; differentiation relies on niche character appeal and build depth rather than mechanical innovation.
- Risk (other): No discount activity in 12+ months and developer silent for 19 months; may signal resource constraints or attention elsewhere (studio has 2 titles).
- Risk (other): Player feedback flags no meta-progression between characters and per-character save silos as friction points for long-term retention.

What players are asking for:
- Cross-character progression or account-wide unlocks to reduce per-run setup friction
- More endgame challenge modes or hard-difficulty variants
- Quality-of-life improvements to early-game onboarding and UI clarity

Suggested first moves:
1. Audit code and design docs for meta-progression implementation cost; prioritize cross-character unlocks or cosmetics tied to account progression.
2. Contact developer to assess bandwidth and IP status; explore whether a publishing partner could fund a 6-month content roadmap (new challenge modes, balance passes, UI polish).
3. Run a small YouTube/anime-adjacent creator campaign (5-10 micro-streamers) to test messaging around character design and build variety; track uplift in reviews and wishlist adds.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2854740
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.