# Sex Formula

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2889660
- Developer: MIGI STUDIO
- Publisher: Hide Games
- Released: 2024 · Genre: Indie · List price: $39.99
- Deal grade: C (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $1.8k to $2.6k per month (mid $2.2k)
- Opportunity score: $2.2k/month at x1.00 dormancy multiplier
- Est. lifetime owners: 14.7k · Est. lifetime net revenue: $171.7k
- Review sentiment: 76% positive across 463 reviews (459 from Steam purchases)
- Review velocity: 7.5 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 2 months ago
- Studio active elsewhere (3 titles tracked), so this one may welcome a partner
- Last build shipped 2 months ago
- Store page localized in only 4 language(s)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $4.0k |
| After VAT / sales tax (-13% blended) | $3.5k |
| After refunds (-9.5% median) | $3.1k |
| Net to developer (after Steam 30%) | $2.2k |

## Monthly review counts, oldest to newest (23 months)

158, 33, 57, 26, 30, 17, 25, 14, 8, 8, 5, 7, 7, 8, 3, 11, 15, 5, 12, 10, 3, 6, 9

## Markets by review language

- japanese: 4%
- brazilian: 1% (game NOT localized in this language)
- french: 2% (game NOT localized in this language)
- english: 29%
- spanish: 1% (game NOT localized in this language)
- schinese: 53%
- german: 1% (game NOT localized in this language)
- koreana: 2% (game NOT localized in this language)
- russian: 7% (game NOT localized in this language)

Localization gap: 13% of measured reviews are written in languages the game does not support (top: russian). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2889660
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.