# My Demon Family

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2901060
- Developer: Whiteleaf Studio
- Released: 2026 · Genre: Casual · List price: $11.99
- Deal grade: C (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $1.2k to $1.7k per month (mid $1.5k)
- Opportunity score: $1.5k/month at x1.00 dormancy multiplier
- Est. lifetime owners: 4.5k · Est. lifetime net revenue: $18.0k
- Review sentiment: 92% positive across 144 reviews (140 from Steam purchases)
- Review velocity: 14.5 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 6 months ago
- Studio active elsewhere (5 titles tracked), so this one may welcome a partner
- Last build shipped 6 months ago
- Store page localized in only 2 language(s)
- Last discounted 1 months ago, 10 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $2.6k |
| After VAT / sales tax (-13% blended) | $2.3k |
| After refunds (-9.5% median) | $2.1k |
| Net to developer (after Steam 30%) | $1.5k |

## Monthly review counts, oldest to newest (12 months)

42, 1, 4, 1, 3, 10, 4, 61, 8, 9, 3, 2

## Markets by review language

- english: 35%
- russian: 1% (game NOT localized in this language)
- spanish: 1% (game NOT localized in this language)
- schinese: 1% (game NOT localized in this language)
- brazilian: 61% (game NOT localized in this language)
- french: 1% (game NOT localized in this language)

Localization gap: 65% of measured reviews are written in languages the game does not support (top: brazilian). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2901060
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.