# Doraemon Dorayaki Shop Story

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 2934180
- Developer: Kairosoft Co.,Ltd
- Released: 2024 · Genre: Simulation · List price: $19.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $1.4k to $2.1k per month (mid $1.8k)
- Opportunity score: $2.8k/month at x1.60 dormancy multiplier
- Est. lifetime owners: 14.7k · Est. lifetime net revenue: $85.8k
- Review sentiment: 99% positive across 566 reviews (459 from Steam purchases)
- Review velocity: 12.0 reviews/month (6-month average)

## Why it's flagged

- No developer announcement on record, ever
- Studio active elsewhere (43 titles tracked), so this one may welcome a partner
- Last build shipped 18 months ago

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $3.2k |
| After VAT / sales tax (-13% blended) | $2.8k |
| After refunds (-9.5% median) | $2.5k |
| Net to developer (after Steam 30%) | $1.8k |

## Monthly review counts, oldest to newest (20 months)

192, 24, 14, 19, 6, 4, 18, 9, 21, 12, 11, 32, 17, 8, 7, 8, 1, 3, 19, 34

## Estimated acquisition range

$42.1k to $84.1k (2-4x the trailing net annuity of $21.0k/year). Same error range applies.

## Markets by review language

- german: 0%
- english: 10%
- koreana: 5%
- japanese: 13%
- schinese: 71%

## Analyst notes (AI-assisted)

A Doraemon-themed shop management sim from Kairosoft, launched in 2024, combining the studio's signature tycoon mechanics with deep franchise lore.

This title demonstrates strong product-market fit within a niche (98.6% positive, 566 reviews) and benefits from Doraemon's enduring global recognition, yet generates only $1.75k/mo residual revenue on $85.8k lifetime. The modest install base (14.7k units lifetime) and zero discounts in 12 months suggest either a deliberate premium positioning or limited marketing reach. For a publisher or licensor holding Doraemon rights, this represents a quiet but stable performer that could scale via localization, cross-promotion, or bundle integration; for Kairosoft (a prolific sim developer), it validates their ability to deliver licensed IP with fidelity.

- Most realistic play: publishing
- Licensed IP: the game is built on third-party intellectual property
- Risk (licensed_ip): Doraemon intellectual property is owned by Fujio Productions / Shogakukan; rights agreements govern territory, duration, and merchandising scope, limiting any acquirer's ability to revive or modify the title independently.
- Risk (market): Kairosoft's core audience skews toward mobile/legacy players; Steam distribution may saturate quickly without platform-specific marketing or sequel momentum.
- Risk (other): No developer communication in public channels (months_since_dev_post = -1) and no active discounting suggests post-launch support may be minimal, risking player churn if bugs or balance issues surface.

What players are asking for:
- Expansion packs or seasonal events featuring more Doraemon characters and story arcs
- Cross-save or mobile companion app to match Kairosoft's legacy player expectations
- Quality-of-life improvements to UI and localization, especially in non-English markets

Suggested first moves:
1. Confirm Doraemon IP agreement terms with Fujio Productions, especially expiration, territorial restrictions, and merchandising rights, to assess long-term viability and expansion scenarios.
2. Conduct a region-by-region player lifetime-value analysis using review language distribution (284 Simplified Chinese, 52 Japanese, 41 English) to prioritize localization or regional publisher partnerships that could amplify residual revenue.
3. Evaluate Kairosoft's development roadmap and studio capacity: clarify whether post-launch support is planned (content updates, bug fixes) and whether the studio is available for a sequel, spinoff, or acquisition of publishing rights.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/2934180
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.