# Call of Juarez

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3020
- Developer: Techland
- Publisher: Techland Publishing
- Released: 2007 · Genre: Action · List price: $9.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $1.6k to $2.4k per month (mid $2.0k)
- Opportunity score: $4.1k/month at x2.10 dormancy multiplier
- Est. lifetime owners: 277.7k · Est. lifetime net revenue: $596.4k
- Review sentiment: 81% positive across 4540 reviews (3703 from Steam purchases)
- Review velocity: 36.5 reviews/month (6-month average)

## Why it's flagged

- No developer announcement on record, ever
- Studio active elsewhere (11 titles tracked), so this one may welcome a partner
- Last build shipped 12.5 years ago
- Last discounted 1 months ago, 10 sales in the last 12 months
- Proven demand elasticity: x1.3 review velocity during past deep sales

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $3.6k |
| After VAT / sales tax (-13% blended) | $3.1k |
| After refunds (-9.5% median) | $2.8k |
| Net to developer (after Steam 30%) | $2.0k |

## Monthly review counts, oldest to newest (24 months)

53, 40, 41, 39, 46, 39, 41, 34, 32, 46, 53, 39, 47, 24, 43, 18, 41, 48, 21, 29, 30, 58, 39, 42

## Estimated acquisition range

$47.0k to $94.1k (2-4x the trailing net annuity of $23.5k/year). Same error range applies.

## Analyst notes (AI-assisted)

A 2007 Polish western action-shooter with dual-protagonist narrative that pioneered the Call of Juarez franchise.

Call of Juarez generates $1,959/mo in residual revenue on a $596k lifetime base with 80% positive reviews, yet attracts only 36.5 reviews/month and 10 units/12mo sales, suggesting quiet but stable appeal among genre enthusiasts and legacy players. The title is mechanically dated but narratively strong; it suits acquisition by a publisher seeking accessible catalog depth in the western or story-driven action space, or by Techland itself as a franchise foundation piece if IP consolidation is strategically valuable. Multiplayer-free design and minimal platform dependencies reduce post-acquisition friction.

- Most realistic play: acquisition
- Risk (tech): Dueling and cave-loading mechanics are widely reported as broken on modern systems; fixes require active patching or workarounds (DirectX10 mode, direct .exe launch) that deter new players.
- Risk (market): Western genre remains niche on PC; 1.2x price elasticity suggests modest ceiling for discount-driven growth and limited appeal outside legacy audiences.
- Risk (other): 17-year age means UI, voice acting and control schemes feel obsolete to modern entrants despite narrative praise; revival would require meaningful QoL investment.

What players are asking for:
- Stability patches for cave/loading crashes and duel system logic
- Native modern resolution and graphics settings (DX10+ support)
- In-world tutorial hints to replace disruptive popup overlays
- Fist-fight balancing (currently encourages kiting cheese)

Suggested first moves:
1. Audit the duel system code and cave-load checkpoint logic; prioritize one-off patches that restore stability without engine overhaul, then re-promote on Steam front page.
2. Evaluate bundling Call of Juarez (2007) with Gunslinger or other franchise titles as a western story collection to boost discoverability and justify shelf space in platform recommendations.
3. Analyze whether Techland's current IP portfolio (Dying Light, Dead Island) includes western or narrative-action franchises that could benefit from cross-promotion or shared universe hints; test modest seasonal discount (20-30%) against current 90% max to measure price elasticity.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3020
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.