# Magical Princess Lily

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3070610
- Developer: Studio Little Fish
- Publisher: Saikey Studios
- Released: 2025 · Genre: Adventure · List price: $11.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $831 to $1.2k per month (mid $1.0k)
- Opportunity score: $1.4k/month at x1.35 dormancy multiplier
- Est. lifetime owners: 1.1k · Est. lifetime net revenue: $4.2k
- Review sentiment: 67% positive across 42 reviews (33 from Steam purchases)
- Review velocity: 10.3 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 16 months
- Last build shipped 10 months ago
- Store page localized in only 4 language(s)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $1.9k |
| After VAT / sales tax (-13% blended) | $1.6k |
| After refunds (-9.5% median) | $1.5k |
| Net to developer (after Steam 30%) | $1.0k |

## Monthly review counts, oldest to newest (3 months)

24, 5, 2

## Estimated acquisition range

$24.9k to $49.9k (2-4x the trailing net annuity of $12.5k/year). Same error range applies.

## Markets by review language

- japanese: 7%
- schinese: 29%
- english: 50%
- koreana: 4% (game NOT localized in this language)
- russian: 7% (game NOT localized in this language)
- spanish: 4% (game NOT localized in this language)

Localization gap: 14% of measured reviews are written in languages the game does not support (top: russian). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3070610
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.