# Hypnosis Card 2 Happy Life

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3085640
- Developer: Naku Kinoko
- Released: 2024 · Genre:  · List price: $12.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $430 to $646 per month (mid $538)
- Opportunity score: $699/month at x1.30 dormancy multiplier
- Est. lifetime owners: 8.6k · Est. lifetime net revenue: $32.6k
- Review sentiment: 92% positive across 300 reviews (268 from Steam purchases)
- Review velocity: 5.7 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 2 months ago
- Studio active elsewhere (4 titles tracked), so this one may welcome a partner
- Last build shipped 19 months ago
- Last discounted 1 months ago, 6 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $977 |
| After VAT / sales tax (-13% blended) | $850 |
| After refunds (-9.5% median) | $769 |
| Net to developer (after Steam 30%) | $538 |

## Monthly review counts, oldest to newest (21 months)

75, 50, 22, 17, 11, 9, 4, 10, 8, 6, 13, 8, 2, 6, 5, 13, 2, 1, 13, 1, 4

## Missed seasonal-sale revenue (modeled)

Skipped 7 Steam seasonal sale window(s) in the last 21 months. Running a -50% discount in those windows is modeled at +$8.4k net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Estimated acquisition range

$12.9k to $25.8k (2-4x the trailing net annuity of $6.5k/year). Same error range applies.

## Markets by review language

- spanish: 0% (game NOT localized in this language)
- japanese: 7%
- french: 2% (game NOT localized in this language)
- koreana: 11%
- schinese: 52%
- brazilian: 1% (game NOT localized in this language)
- german: 1% (game NOT localized in this language)
- english: 20%
- russian: 6%

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3085640
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.