# HENPRI

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3094010
- Developer: Qruppo
- Publisher: Shiravune
- Released: 2025 · Genre: Adventure · List price: $24.99
- Deal grade: A (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $15.5k to $23.3k per month (mid $19.4k)
- Opportunity score: $26.2k/month at x1.35 dormancy multiplier
- Est. lifetime owners: 122.4k · Est. lifetime net revenue: $1.0M
- Review sentiment: 97% positive across 4086 reviews (3824 from Steam purchases)
- Review velocity: 92.5 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 14 months
- Studio active elsewhere (3 titles tracked), so this one may welcome a partner
- Last build shipped 18 months ago
- Store page localized in only 3 language(s)
- Last discounted 0 months ago, 10 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $35.2k |
| After VAT / sales tax (-13% blended) | $30.6k |
| After refunds (-9.5% median) | $27.7k |
| Net to developer (after Steam 30%) | $19.4k |

## Monthly review counts, oldest to newest (17 months)

1363, 352, 136, 187, 278, 221, 165, 136, 296, 116, 69, 95, 104, 93, 77, 110, 76

## Missed seasonal-sale revenue (modeled)

Skipped 1 Steam seasonal sale window(s) in the last 17 months. Running a -50% discount in those windows is modeled at +$7.2k net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Estimated acquisition range

$465.1k to $930.1k (2-4x the trailing net annuity of $232.5k/year). Same error range applies.

## Markets by review language

- french: 0% (game NOT localized in this language)
- german: 0% (game NOT localized in this language)
- koreana: 0% (game NOT localized in this language)
- russian: 0% (game NOT localized in this language)
- spanish: 0% (game NOT localized in this language)
- brazilian: 0% (game NOT localized in this language)
- english: 5%
- japanese: 0% (game NOT localized in this language)
- schinese: 94%

## Analyst notes (AI-assisted)

HENPRI is a character-driven adventure visual novel by Qruppo published by Shiravune, released in 2025.

HENPRI has generated $1.025M lifetime revenue across 122k units on modest $24.99 pricing, with 96.5% positive Steam reception and 92.5 reviews/month, indicating strong organic word-of-mouth in a niche visual-novel audience. The game is currently earning $19.4k/mo residual with minimal marketing spend (10 discounts in 12 months, most recent 0.45 months ago). This is a quiet, high-satisfaction catalog performer suitable for a publisher seeking to deepen monetization in underserved regional markets (Russian localization gap noted) or a studio evaluating acquisition of a proven IP asset.

- Most realistic play: publishing
- Risk (market): Visual-novel genre exhibits high volatility and trend-dependency; sustained revenue relies on a demographic with low spending elasticity (0.34) and niche tastes.
- Risk (other): Developer has been silent for ~14 months despite operating status; no public roadmap or update cadence signals potential user churn if sequel or DLC expectations materialize.
- Risk (localization): Russian-language gap (68% loc_gap) represents untapped volume given strong Chinese-language penetration (3,304 reviews); expansion into Cyrillic regions could double addressable market.

What players are asking for:
- Sequel or story continuation (implied by 'Masterpiece' review and high replay sentiment)
- Expanded Russian/Eastern European localization and marketing
- Mobile or console port to reach broader casual audience

Suggested first moves:
1. Conduct regional revenue audit to confirm Chinese-market dominance and quantify Russian/Korean/Japanese opportunity; model localization ROI against current $19.4k/mo baseline.
2. Interview developer on IP ownership, sequel feasibility, and pipeline; assess appetite for co-publishing, licensing, or acquisition of sequel rights.
3. Deploy targeted regional discount campaigns (5-15% off) in Russian and Korean stores to stress-test elasticity and capture Q1 2025 holiday cycles before competitor saturation.

Generated 2026-08-20 from public signals and player reviews. Directional, not diligence.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3094010
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.