# Half Billion: Love Choice

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3173890
- Developer: 东阳开局互动影视有限公司
- Publisher: 坤舆科技
- Released: 2024 · Genre: Adventure · List price: $11.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $280 to $421 per month (mid $351)
- Opportunity score: $578/month at x1.65 dormancy multiplier
- Est. lifetime owners: 19.2k · Est. lifetime net revenue: $67.4k
- Review sentiment: 74% positive across 741 reviews (601 from Steam purchases)
- Review velocity: 4.0 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 22 months
- Studio quiet across its whole catalog
- Last build shipped 22 months ago
- Last discounted 1 months ago, 10 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $636 |
| After VAT / sales tax (-13% blended) | $554 |
| After refunds (-9.5% median) | $501 |
| Net to developer (after Steam 30%) | $351 |

## Monthly review counts, oldest to newest (21 months)

425, 48, 23, 18, 13, 3, 11, 10, 8, 16, 10, 5, 12, 2, 4, 4, 2, 3, 6, 4, 5

## Missed seasonal-sale revenue (modeled)

Skipped 5 Steam seasonal sale window(s) in the last 21 months. Running a -50% discount in those windows is modeled at +$3.3k net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Estimated acquisition range

$8.4k to $16.8k (2-4x the trailing net annuity of $4.2k/year). Same error range applies.

## Markets by review language

- french: 0% (game NOT localized in this language)
- german: 0% (game NOT localized in this language)
- english: 12%
- koreana: 3% (game NOT localized in this language)
- japanese: 0%
- schinese: 84%
- russian: 0% (game NOT localized in this language)
- spanish: 0% (game NOT localized in this language)
- brazilian: 0% (game NOT localized in this language)

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3173890
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.