# Bad Parenting 1: Mr. Red Face

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3205080
- Developer: 2OO2
- Released: 2024 · Genre: Adventure · List price: $1.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $434 to $652 per month (mid $543)
- Opportunity score: $896/month at x1.65 dormancy multiplier
- Est. lifetime owners: 93.7k · Est. lifetime net revenue: $54.5k
- Review sentiment: 86% positive across 3081 reviews (2928 from Steam purchases)
- Review velocity: 37.3 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 19 months
- Studio quiet across its whole catalog
- Last build shipped 22 months ago
- Store page localized in only 1 language(s)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $986 |
| After VAT / sales tax (-13% blended) | $858 |
| After refunds (-9.5% median) | $776 |
| Net to developer (after Steam 30%) | $543 |

## Monthly review counts, oldest to newest (22 months)

974, 609, 313, 353, 135, 64, 92, 62, 59, 66, 44, 22, 57, 30, 44, 51, 52, 42, 32, 26, 32, 40

## Estimated acquisition range

$13.0k to $26.1k (2-4x the trailing net annuity of $6.5k/year). Same error range applies.

## Markets by review language

- japanese: 0% (game NOT localized in this language)
- koreana: 2% (game NOT localized in this language)
- russian: 16% (game NOT localized in this language)
- spanish: 9% (game NOT localized in this language)
- schinese: 2% (game NOT localized in this language)
- brazilian: 12% (game NOT localized in this language)
- french: 2% (game NOT localized in this language)
- german: 2% (game NOT localized in this language)
- english: 55%

Localization gap: 45% of measured reviews are written in languages the game does not support (top: russian). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3205080
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.
