# Breed Laboratory

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3207250
- Developer: Moey
- Released: 2024 · Genre: Action · List price: $14.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $292 to $438 per month (mid $365)
- Opportunity score: $603/month at x1.65 dormancy multiplier
- Est. lifetime owners: 2.4k · Est. lifetime net revenue: $10.5k
- Review sentiment: 87% positive across 77 reviews (75 from Steam purchases)
- Review velocity: 3.3 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 20 months
- Studio quiet across its whole catalog
- Last build shipped 20 months ago
- Store page localized in only 1 language(s)
- Last discounted 1 months ago, 4 sales in the last 12 months
- Proven demand elasticity: x1.2 review velocity during past deep sales

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $663 |
| After VAT / sales tax (-13% blended) | $577 |
| After refunds (-9.5% median) | $522 |
| Net to developer (after Steam 30%) | $365 |

## Monthly review counts, oldest to newest (17 months)

10, 9, 1, 5, 3, 8, 7, 8, 3, 1, 1, 4, 5, 1, 6, 1, 3

## Estimated acquisition range

$8.8k to $17.5k (2-4x the trailing net annuity of $4.4k/year). Same error range applies.

## Markets by review language

- koreana: 7% (game NOT localized in this language)
- russian: 13% (game NOT localized in this language)
- spanish: 1% (game NOT localized in this language)
- japanese: 3% (game NOT localized in this language)
- schinese: 3% (game NOT localized in this language)
- brazilian: 3% (game NOT localized in this language)
- french: 3% (game NOT localized in this language)
- english: 67%

Localization gap: 33% of measured reviews are written in languages the game does not support (top: russian). Localizing is likely immediate market expansion.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3207250
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.