# Halloween: The Game

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

**Measured on 2026-09-05 01:48 UTC.** The whole Steam catalog is re-measured daily; a game that just launched can move a lot between passes.

- Steam appid: 3219630
- Developer: IllFonic
- Publisher: IllFonic Publishing
- Released: 2026 · Genre: Action · List price: $39.99
- Deal grade: A (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $370.0k to $555.0k per month (mid $462.0k)
- Opportunity score: $739.0k/month at x1.60 dormancy multiplier
- Est. lifetime owners: 57.8k · Est. lifetime net revenue: $775.0k
- Review sentiment: 62% positive across 1567 reviews (1444 from Steam purchases)
- Review velocity: 1378.6 reviews/month (6-month average)

## Why it's flagged

- No developer announcement on record, ever
- Studio active elsewhere (4 titles tracked), so this one may welcome a partner

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $838.7k |
| After VAT / sales tax (-13% blended) | $729.7k |
| After refunds (-9.5% median) | $660.4k |
| Net to developer (after Steam 30%) | $462.0k |

## Estimated acquisition range

$11.1M to $22.2M (2-4x the trailing net annuity of $5.5M/year). Same error range applies.

## Markets by review language

- german: 4%
- russian: 13%
- spanish: 2%
- french: 3%
- english: 71%
- koreana: 0%
- japanese: 0%
- schinese: 2%
- brazilian: 4% (game NOT localized in this language)

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier, 40-75x by year. Cohorts from 2020 on are calibrated against 182 sales milestones announced by developers; older ones follow the published Boxleiter tables. Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3219630
Citation: please cite ResidualPlay (https://residualplay.com) when you publish or quote these estimates.