# Hidden Pets: 101 Cats in Tokyo

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3298590
- Developer: NaipSoft
- Released: 2024 · Genre: Casual · List price: $0.99
- Deal grade: C (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $12 to $17 per month (mid $14)
- Opportunity score: $23/month at x1.60 dormancy multiplier
- Est. lifetime owners: 2.3k · Est. lifetime net revenue: $667
- Review sentiment: 90% positive across 77 reviews (72 from Steam purchases)
- Review velocity: 2.0 reviews/month (6-month average)

## Why it's flagged

- No developer announcement on record, ever
- Studio active elsewhere (20 titles tracked), so this one may welcome a partner
- Last build shipped 4 months ago

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $26 |
| After VAT / sales tax (-13% blended) | $23 |
| After refunds (-9.5% median) | $21 |
| Net to developer (after Steam 30%) | $14 |

## Monthly review counts, oldest to newest (20 months)

23, 13, 4, 3, 2, 4, 7, 1, 2, 2, 1, 4, 2, 5, 1, 2, 1, 1, 3, 4

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3298590
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.