# Shop Life Simulator

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3396090
- Developer: AIONWARE LTD
- Released: 2025 · Genre: Casual · List price: $9.99
- Deal grade: B (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $402 to $603 per month (mid $502)
- Opportunity score: $678/month at x1.35 dormancy multiplier
- Est. lifetime owners: 896 · Est. lifetime net revenue: $3.0k
- Review sentiment: 50% positive across 32 reviews (28 from Steam purchases)
- Review velocity: 6.0 reviews/month (6-month average)

## Why it's flagged

- Developer silent for 16 months
- Studio quiet across its whole catalog
- Last build shipped 15 months ago
- Last discounted 1 months ago, 4 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $912 |
| After VAT / sales tax (-13% blended) | $794 |
| After refunds (-9.5% median) | $718 |
| Net to developer (after Steam 30%) | $502 |

## Monthly review counts, oldest to newest (5 months)

25, 2, 1, 0, 2

## Missed seasonal-sale revenue (modeled)

Skipped 3 Steam seasonal sale window(s) in the last 5 months. Running a -50% discount in those windows is modeled at +$1.1k net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Estimated acquisition range

$12.1k to $24.1k (2-4x the trailing net annuity of $6.0k/year). Same error range applies.

## Markets by review language

- english: 46%
- russian: 12%
- schinese: 15%
- french: 12%
- german: 15%

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3396090
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.