# Hidden Pets: 101 Cats in Bangkok

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3440240
- Developer: NaipSoft
- Released: 2025 · Genre: Casual · List price: $0.99
- Deal grade: C (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $14 to $22 per month (mid $18)
- Opportunity score: $38/month at x2.10 dormancy multiplier
- Est. lifetime owners: 1.5k · Est. lifetime net revenue: $489
- Review sentiment: 96% positive across 48 reviews (46 from Steam purchases)
- Review velocity: 2.2 reviews/month (6-month average)

## Why it's flagged

- No developer announcement on record, ever
- Studio active elsewhere (20 titles tracked), so this one may welcome a partner
- Last build shipped 4 months ago
- No Steam discount in 4.0 years (deepest tracked: -0%)

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $33 |
| After VAT / sales tax (-13% blended) | $28 |
| After refunds (-9.5% median) | $26 |
| Net to developer (after Steam 30%) | $18 |

## Monthly review counts, oldest to newest (15 months)

19, 3, 7, 2, 6, 2, 2, 1, 1, 1, 3, 1, 2, 2, 4

## Missed seasonal-sale revenue (modeled)

Skipped 8 Steam seasonal sale window(s) in the last 15 months. Running a -50% discount in those windows is modeled at +$95 net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3440240
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.