# Hellbrella

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3510060
- Developer: Icy Mountain Studios
- Publisher: GoGo Games Interactive
- Released: 2025 · Genre: Action · List price: $7.99
- Deal grade: D (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $447 to $670 per month (mid $558)
- Opportunity score: $558/month at x1.00 dormancy multiplier
- Est. lifetime owners: 5.5k · Est. lifetime net revenue: $14.7k
- Review sentiment: 97% positive across 223 reviews (171 from Steam purchases)
- Review velocity: 8.3 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 3 months ago
- Last build shipped 5 months ago
- Last discounted 1 months ago, 9 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $1.0k |
| After VAT / sales tax (-13% blended) | $882 |
| After refunds (-9.5% median) | $798 |
| Net to developer (after Steam 30%) | $558 |

## Monthly review counts, oldest to newest (11 months)

65, 22, 17, 6, 12, 12, 11, 7, 11, 2, 7

## Markets by review language

- english: 10%
- koreana: 1% (game NOT localized in this language)
- russian: 1%
- spanish: 1%
- japanese: 1%
- schinese: 1%
- brazilian: 86%

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3510060
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.