# Plants vs. Zombies™: Replanted

> ResidualPlay case file: an overlooked Steam game still earning residual revenue. Estimates carry a ±30-50% error range per title.

- Steam appid: 3654560
- Developer: PopCap Games
- Publisher: Electronic Arts
- Released: 2025 · Genre: Strategy · List price: $19.99
- Deal grade: C (A = dormant with >=$5k/mo opportunity, D = low signal)
- Est. net residual revenue: $33.3k to $49.9k per month (mid $41.6k)
- Opportunity score: $41.6k/month at x1.00 dormancy multiplier
- Est. lifetime owners: 215.2k · Est. lifetime net revenue: $1.4M
- Review sentiment: 66% positive across 7206 reviews (6724 from Steam purchases)
- Review velocity: 248.3 reviews/month (6-month average)

## Why it's flagged

- Developer active, last post 7 months ago
- Last build shipped 7 months ago
- Last discounted 0 months ago, 6 sales in the last 12 months

## Where a gross dollar goes (monthly, at current velocity)

| Stage | USD/month |
|---|---|
| Gross storefront sales | $75.5k |
| After VAT / sales tax (-13% blended) | $65.7k |
| After refunds (-9.5% median) | $59.5k |
| Net to developer (after Steam 30%) | $41.6k |

## Monthly review counts, oldest to newest (10 months)

3228, 1416, 377, 365, 272, 206, 324, 198, 217, 273

## Missed seasonal-sale revenue (modeled)

Skipped 1 Steam seasonal sale window(s) in the last 10 months. Running a -50% discount in those windows is modeled at +$118.6k net in total, assuming a unit uplift of x3.0 (industry-typical for old catalog titles). Same ±30-50% error range applies.

## Markets by review language

- german: 3%
- russian: 5% (game NOT localized in this language)
- english: 51%
- koreana: 0% (game NOT localized in this language)
- spanish: 11%
- japanese: 0%
- schinese: 25%
- brazilian: 3%
- french: 1%

## Methodology

Units are estimated from Steam-purchase reviews times a release-cohort multiplier (Boxleiter method, 20-75x by year). Revenue uses an effective price (lifetime discounts and regional pricing) and nets out VAT (~13%), refunds (~9.5%) and Steam's 30% cut: roughly 55% of gross reaches the developer.

Source: https://residualplay.com/game/3654560
Citation: please cite ResidualPlay (https://residualplay.com) when using these estimates.